TEDxIasi 2024: Navigating through Uncertainty
As Head of Marketing and Graphic Designer for TEDxIași, I shaped the event’s visual identity and marketing strategy. From designing captivating graphics to crafting a cohesive promotional approach, my work ensured that every visual and communication piece aligned seamlessly with the TEDx brand. The challenge was to create an experience that attracted attendees and captured the essence of the event’s thought-provoking discussions.
The 2024 edition of TEDxIași revolved around a powerful theme: Navigating Through Uncertainty. This concept guided every design choice, from the colour palette to the typography and print materials. We embraced dynamic, abstract visuals to symbolize movement, change, and resilience—mirroring the unpredictable nature of the world we live in. The result was a striking and cohesive identity that reinforced the event’s message at every touchpoint.
TEDxIasi is more than just a conference—it’s an immersive experience. Our graphic design approach didn’t just complement the TEDx brand; it elevated it. By maintaining TED’s bold, recognizable aesthetic while integrating fresh, thematic elements, we created a visual narrative that enhanced the event’s impact. From digital assets to stage branding and printed materials, every detail was carefully curated to engage, inspire, and leave a lasting impression.
